Project Details

Client:

Select Motels

Creative Fields:

Logo, Signage

Summary:

Select Motels is owned and operated by Caravan Parks of Australia, which also offers cabin accommodation and powered sites at caravan parks around Australia. Select Motels was looking for a new interesting logo that could really set them apart from their competitors. Because the icon would be used on many other motels they own, such as Carrum Downs and Frankston. They needed the icon to still be generic but unique as well.