Movie Time Popcorn Campaign

Client:

Movie Time Popcorn

Creative Fields:

Media Marketing,  Photo Editing, Typography, Social Media Materiel, Animation

Summary:

In collaboration with Platnum Marketing Group.

Movie time popcorn came to us in need of help organising and restructuring their social media campaign. The first approach that we took was figuring out what their last posts were doing correctly and what they were doing incorrectly. After we had established this information we set out on designing and creating fun and eye-catching marketing imagery to engage with customers and encourage them to invest in their popcorn over competitors.

We produced clean clear and precise messages to the audience while keeping in mind the primary demographic. Not only did we create fresh static images but also interesting and high-quality animations. When approaching the animation side of the campaign, we wanted to create something that was not too complicated in straight-to-the-point. The customer’s attention span on social media is limited to a few seconds so we gave ourselves a strict guide on time and only kept the animations 10 to 15 seconds long.

The results of this campaign have been fantastic and having gauged their key demographic and encouraged them to voice their love and excitement about their popcorn.